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Betona

Eyewear inspired by contemporary concrete architecture

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Betona acetate and titanium frames for Albert I’mStein

Betona acetate and titanium frames for Albert I’mStein

Design challenge

BETONA takes its name from beton, Polish for concrete, and belongs to Albert I’mStein’s Architecture Series. The reference was the exterior of concrete buildings and the way an architect thinks: creative, but faithful to structure and essentials.

BETONA takes its name from beton, Polish for concrete, and belongs to Albert I’mStein’s Architecture Series. The reference was the exterior of concrete buildings and the way an architect thinks: creative, but faithful to structure and essentials.

Solution

The frame has a solid, honest character that balances raw architectural references with careful execution. A small metal detail, based on the small irregular windows of concrete façades, gives the frame its signature.

The frame has a solid, honest character that balances raw architectural references with careful execution. A small metal detail, based on the small irregular windows of concrete façades, gives the frame its signature.

Betona frames: metal detail inspired by concrete-façade windows

Betona frames: metal detail inspired by concrete-façade windows

Year

2026

Design time

60 days

Category

Eyewear

Client

Albert I’mStein

Materials

Acetate, titanium

Status

In production

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Betona for Albert I’mStein by Pastuszak Studio, image 1

Betona for Albert I’mStein by Pastuszak Studio, image 1

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Working on a product? Tell me about it and we’ll see how I can help.

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pastuszak studio

pastuszak studio